Each one is here because it proves something the others don’t. Regulated complexity, research that changed the shape of a product, architectural judgement, visual craft, information architecture that moved a business metric, and teaching at scale. Every decision below includes what I turned down.
| Study | Domain | Role | When | Outcome |
|---|---|---|---|---|
| CrossBorda | Fintech | About 2–3 minutes from sign-up to the dashboard, in usability testing. | ||
| Gidaly | PropTech | Launched at gidaly.net. My contract covered research and design. | ||
| VigiLearn | EdTech | Shipped without the rebuild that killed the two previous attempts. | ||
| The CharlesGate Residence | Hospitality | Direct enquiries now come through the site instead of third-party listings. | ||
| Venture Garden Group | Group brand | Search visits grew roughly sixfold in the six months after the rebuild. | ||
| A five-month design curriculum | Curriculum | Over 1,000 designers trained across 15+ cohorts. |
Fintech · Payments · KYC
Sign-up for VigiPay's payments product asked for every check before the account existed. Now the account comes at step two, for businesses and individuals.
About 2–3 minutes from sign-up to the dashboard, in usability testing.
Read the case study
PropTech · Marketplace · Research
Agents and renters found property on classifieds sites and asked owners everything else on WhatsApp. I designed a property record that answers those questions on the page.
Launched at gidaly.net. My contract covered research and design.
Read the case studyAn exam portal with five objects and no room for error.
EdTech · Enterprise · Assessment
Two previous attempts at this exam portal collapsed under edge cases. The third started with a map instead of a screen.
Shipped without the rebuild that killed the two previous attempts.
Read the case study
Hospitality · Web build · Brand
The property was genuinely good. Nothing online showed it. Designed and built end to end.
Direct enquiries now come through the site instead of third-party listings.
Read the case study
Group brand · Web build · SEO
Twenty-plus operating companies across five continents, and a website nobody could navigate. The fix started with the information architecture, not the visuals.
Search visits grew roughly sixfold in the six months after the rebuild.
Read the case studyBuilt for people with no background, aimed at hireable.
Curriculum · Teaching · Systems
Design education teaches tools. It rarely teaches judgement. This was an attempt to fix that at scale.
Over 1,000 designers trained across 15+ cohorts.
Read the case studyReal projects without the full write-up. Happy to talk through any of them.
Zuniq
Borderless payment infrastructure. Multi-currency wallets and treasury flows.
PeopleAmp
HR platform. Performance reviews and employee lifecycle.
JobSpecMatch
Recruitment matching. Candidate and role parity.
Korifu
Commerce platform. Catalogue and checkout.
CarePilot Solutions
Care coordination. Scheduling and case notes.
TalkToLimova
Conversational product. Onboarding and messaging.
