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PropTech · Marketplace · Research

Gidaly

A listing became a record, not a post.

Role
UI/UX Designer, solo
For
Gidaly, a client, 2025
Designed for
Renters, agents, admins; web and mobile
Status
Live at gidaly.net
Gidaly agent overview: totals, a call to view saved properties, and recent listings with exact prices and status tags
6
Interviews before design: 2 agents and 4 renters
3
Sides, one designer: the public site, the agent dashboard and the admin console
Live
Launched at gidaly.netShipped

The problem

A listing was a post. Everything else was a WhatsApp chat.

In six interviews, two agents and four renters, people found property on Jiji or PropertyPro and talked to owners on WhatsApp. A listing on those sites is a post: a photo, a price and a number to call. Whatever the post left out had to be asked for, one message at a time.

The four renters shaped the property page. The two agents shaped the tools around it: saving, shortlisting and sharing.

Post or record

Five questions. One chat, or one page.

Send a question to the owner and it waits for a reply. The Gidaly record already has the answer, and shows you where.

Ownerfrom a classifieds postRedrawn
3 bedroom flat, Ikeja GRA₦590m

Hello, it's available. Call or WhatsApp for details.

0waiting for the owner to reply
0answered by the record
Gidaly property record for a 3 bedroom flat in Ikeja GRA: exact price, available units, developer details, Download Property Details and Request Due Diligence

Ask a question in the chat.
The record shows where it already answers it.

Where a record comes from

Nine steps, so no listing arrives as a post.

Every property comes in through one form. Agents can list too, and each listing is verified before it goes live. Each step fills a part of the page renters and agents read: pick one to see where it lands.

The Gidaly property page on a phone, from photos to location
Step 1 fills the title and description.

Three sides

One record, three ways in.

Who it's for

No account needed to search. The property page answers what a renter would otherwise ask the owner.

  • Gidaly home page with a search for rent, sale or shortlet

    SearchwebRent, sale or shortlet, by place, type and price.

  • Search results for 2 bedroom flats for rent in Abuja

    ResultswebPrice, place, rooms and area on every card.

  • Gidaly property record for a 3 bedroom flat in Ikeja GRA: exact price, available units, developer details, Download Property Details and Request Due Diligence

    Property recordwebShaped by the renter interviews.

  • The property page on a phone

    On a phonemobileThe same record, top to bottom.

The object map

Fifteen objects, with the property at the centre.

I mapped Gidaly's objects before designing any screen: what each holds, its states, how they connect and what renters, agents and admins can do with them. The board is redrawn from the final designs, and marks the few things the site promises that no screen covers yet.

  • Property
  • Developer
  • Location
  • Feature
  • Property plan
  • Details pack
  • Due diligence request
  • Agent
  • Saved list
  • Lead
  • Alert
  • Plan
  • Invoice
  • Payment method
  • Report
15 objects · 50 actions · 3 promised but not yet designedOpen the full object map

Decisions

Four choices that made it a record.

A property is a record, not a post

Chose
A structured record: price, units available, size, year built, floor plans, location, the developer, and the documents behind it.
Instead of
The classifieds model: a photo, a price and a phone number.
Why
Every question an agent sent on WhatsApp was a field the post didn't have.

Exact prices, never rounded

The price panel on the property record
Chose
The full figure, ₦590,989,000.00, next to the type, status, year and size.
Why
A rounded price is one more thing to confirm before a client hears it.

A table that stays filtered

Saved properties table with filters above it and status tags
Chose
City, property type, status and cost filters fixed above the table, with Available and Sold tags on every row.
Why
An agent works the same list all day. Status should read without opening a row.

Sign-up shows its rules

Sign-up form with a password strength bar, the password rules and a +234 phone field
Chose
Password strength as you type, the rules listed under the field, and the phone number starting at +234.
Why
The rules show before an error does, and the country code is already Nigeria's.

What happened

Shipped

Launched at gidaly.net.

My contract covered research and design, so I wasn't part of the launch or what came after. There are no numbers from the live product.

Visit gidaly.net
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