Work with me

Talks and workshops

Talks from work that shipped.

I talk about how products get structured, why they break, and what designers can do about it. Everything comes from real product work, so there's always a real example, and usually a mistake I made getting there.

Invite me to speakSpeaker kit
  • 1,000+ designers trained
  • Top 10 ADPList mentor
  • WordCamp Port Harcourt 2026
Adebayo Chike speaking at a podium at WordCamp Port Harcourt

Latest · March 2026 · in person

WordPress as a product, not just a website.

WordCamp Port Harcourt. A talk for WordPress builders on why a site that looks beautiful can still fail, and how to think like a product designer instead. It introduced SCORE: does your website SCORE?

Adebayo Chike on stage beside a slide reading: A website is static; a product evolves.
“A website is static; a product evolves.”

  1. Structure content intentionally

    Most websites are structured around navigation and pages. Products are structured around user decisions.

  2. Create clarity in messaging

    Users scan, they don't read. If your value isn't clear in five seconds, the problem isn't design, it's clarity.

  3. Optimise forms and checkouts

    A form needs simplicity and clarity. Ask only for what the next step needs.

  4. Reduce distractions

    When everything is important, nothing is. Cut the pop-ups, animations, competing buttons and floating widgets.

  5. Emphasise strategic calls to action

    A call to action isn't just a button, it's a trigger: clear, specific, and placed at the moment of decision.

Stop designing pages. Start designing decisions.

The last slide

Since 2018

Talks and training I've given.

  1. March 2026

    WordPress as a product, not just a website

    WordCamp Port Harcourt · conference talk · in person

  2. July 2026

    AI-first SEO for travel writers

    Tripoint Travels · team training on SEO with AI

  3. Nov 2021 – now

    Product design bootcamps

    Women Techsters, Tech4Dev × Microsoft · 1,000+ designers trained

  4. 2018 – 2020

    Getting into digital

    Edubridge Consultants · digital awareness for young people and growing businesses

  • Adebayo Chike leading a session in a packed hall, audience blurred for privacy
  • Adebayo Chike teaching in a council chamber, attendees around the curved desks
  • Black and white: Adebayo Chike presenting a digital marketing session
  • Adebayo Chike speaking into a microphone in an auditorium
Edubridge days, 2018 – 2020.

Topics

What I talk about.

Anything in product design, building products, web development and WordPress, and SEO. Any length, any format: a conference talk, a workshop, a panel or a session for your team. Tell me about the room and I'll fit the talk to it.

  • Product design

    Structure before screens · compliance without a maze · design systems that survive engineering · what designers should do about AI

  • Building products

    Product thinking for builders · the product builder's checklist · launch is version 1

  • Web development and WordPress

    WordPress as a product · SCORE · designing decisions, not pages

  • SEO

    AI-first SEO · search intent and topic clusters · writing for AI Overviews

For organisers

Speaker kit.

Everything an event page needs. Pick a bio and a photo.

Bio length

Adebayo Chike is a senior product designer, website developer and the founder of Griida Innovative Solutions. He has designed and built digital products since 2018, trained 1,000+ designers, and is a Top 10 UX Research Mentor on ADPList.

Tell me about the room.

Who's in it, when it is and what you'd like them to leave with. I reply within 48 hours.

Or email hello@adebayochike.com

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