Group website · Information architecture · Design system
Venture Garden Group
Three platforms, and a site that showed none of them.
- Role
- Co-designer, leading one designer. Sole developer.
- For
- Venture Garden Group, through Retrol Technologies
- Year
- 2023
- Status
- Live since 2023
- 3
- Platforms the group set out: capital, technology and talent
- 2
- Designers on the site. I led the other one.
- 1
- Developer. I built it, on WordPress.
The problem
A technology group with a site that didn't look like one.
Venture Garden Group builds, funds and trains for technology companies. Its old site was static, its navigation didn't work, and nothing about it said technology.
The group had already decided how to describe itself: three platforms, capital, technology and talent. The brief was to give that a site people could find their way around, and a look that matched what the group does.
What I did
The structure, the system and the build.
I drew the sitemap and the information architecture: what pages exist, what the navigation says, and the order of the homepage. I built the design system with the designer I led, and set up the page structure and headings for search.
Then I built it, on WordPress, so it shipped the way it was designed.
The homepage
Walk it, top to bottom.
Pick a section. Every screen is from the designs.
All threeSays who the group is and who it works with: governments, businesses, founders and investors. One button: Learn more.
The old site's look didn't say technology. This one opens on a moving headline and a single next step.
The sitemap
Five places to go, and one way to get in touch.
The navigation names where each visitor is headed. The homepage carries the three platforms in order, then the counts that back them up.
- About Us
- Our Portfolio
- Investor Relations
- Resources
- Blog
- Contact Us
Decisions
Three choices that made the direction visible.
The platforms hold the companies
- Chose
- The group's companies placed around the three platforms, not in a grid of logos.
- Why
- A logo grid says the group is big. Placing each company on a platform says what the group does.
A number opens each story
- Chose
- One count per platform, each leading to a section with a person on video.
- Why
- Every holding company calls itself transformative. A count and a face are harder to wave away.
A look that says technology
- Chose
- The logo's green, a deep navy band for the platforms, contour lines and people at work.
- Why
- The old site looked static. The new one had to look like the companies it describes.
What happened
Live since 2023.
Search traffic grew after launch. The analytics are no longer available, so there's no number here. The site has been edited since, so what's live today isn't all ours.
Visit venturegardengroup.com